Hi Everyone,
As we get closer to officially opening our investment round, I wanted to share five things we're especially excited about right now:
1. Revenue is up 110% year-over-year
Through the first half of 2026, revenue is more than double where we were at this point last year. We're seeing growth across our website, Amazon, and wholesale channels as the brand continues to gain awareness.
2. Repeat purchases continue to climb
One of our biggest goals has been increasing customer lifetime value. Thanks in large part to our growing lineup of consumables- including kernels, oils, seasonings, and popcorn kits- our repeat purchase rate has increased to 36% this year.
3. Subscription revenue is growing
Subscription revenue across our website and Amazon is up 41%, creating a growing stream of recurring revenue and helping us build deeper relationships with customers over time.
4. Williams Sonoma national launch this holiday season
We're excited to share that Popsmith is launching in Williams Sonoma stores nationwide this holiday season. It's a major milestone for our team and another step toward building Popsmith into a household brand.
5. New Bundles are Crushing
Recently, we launched a new collection of bundles that pair our popcorn poppers with kernels, oils, and seasonings. The response has exceeded our expectations.
If you're interested in investing and would like to reserve your spot before the round officially opens, you can do so here:
https://popsmith.com/invest
Simply click "Reserve Now" (there's no commitment and no obligation to invest).
As always, if you have any questions, just reply to this email and it will come directly to me.
Thank you for being part of the journey.
– Tal Moore
CEO, Popsmith
