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| There are countless ways to say fast. In 1974, we found the fastest. |
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In a technical advancement that changed the sports car world, in 1974 Porsche introduced the first production turbo engine as part of the 911 lineup. That car’s now famous “whale tail”, a nod not just to form but also to function, a design rooted in aesthetics and physics that offered an iconic companion to the exhilarating power of its revolutionary engine.
Fifty years on, the Turbo variant has become a brand in its own right, proving with every iteration that the dream of a 911 could be taken even further. And to celebrate that remarkable first drive: a 50th Anniversary 911 Turbo, limited to just 1,974 units.
As inherently special as every Turbo model is, this Anniversary model – a brilliant mix of heritage cues along with the cutting-edge design and performance of the 2025 911 Turbo S – will be, dare we say, turbocharged in special. A 50th Anniversary badge on the rear deck and “Turbo 50” stitched in the headrests and adorned on the door sills call out the tribute, while a dashboard plaque announcing the production number certifies each car’s rare place within the Porsche world. MacKenzie Tartan upholstery on the door panels and seat centers draws a bold line to the car’s iconic lineage. Touches of Turbonite, a first for any 911, signal the exclusive club to which this car belongs.
It's a car that inspires imaginations, including that of a watchmaker. And so, a Turbo 50 timepiece, itself a limited edition, is available only to owners of this once-in-a-lifetime sports car.
Due in late 2024, the 911 Turbo 50 Years is available to order now. A historic moment for a car that made history.
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| The fabric of our history: how Pepita became synonymous with Porsche. |
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One black strand. One white strand. Weave them together, and they become a fabric that’s integral to the Porsche tapestry: a houndstooth pattern called Pepita. These days you know it as a symbol of Porsche performance, appearing on everything from leather touring bags to the Vitra for Porsche seating collection. The origins of Pepita are far more practical, conceived in the early days of the 911 as a grippy seat upholstery tough enough to survive the rigors of racing. And it did, becoming as iconic as our sports cars themselves. To this day, Pepita is available throughout the Porsche line, including the all-electric Taycan. Which just goes to show that when you design with purpose, you create a lasting impression.
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| A historic season of endurance racing continues at Indy. |
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As we approach the culmination of the 2024 IMSA WeatherTech SportsCar Championship season, Porsche Penske Motorsport will attempt to repeat history at the Indianapolis Motor Speedway on September 22. In 2023, Porsche raced to a first and second place finish at the legendary track with a pair of Porsche 963 hybrid prototypes. Now, fresh off another one-two result at Road America, their most recent round, the factory team looks to lock its first GTP class championship in the penultimate round of the season: the six-hour Battle on the Bricks. Already an historic year in Porsche endurance racing, you won't want to miss more of that history written live on track.
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| The 718 GT4 RS experience, now faster than ever. |
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It’s the ultimate version of the 718, the fiercest road-going mid-engine production sports car Porsche makes. In the space of only 90 minutes, you could get a taste of just how incredible the 718 GT4 RS truly is. Available now at Porsche Experience Center Atlanta, you’ll take the 718 GT4 RS onto the technically demanding West Track where every bit of engine power, suspension geometry, braking might, and aerodynamic downforce get put to the test. It’s a 90-minute adrenaline-fueled thrill ride, and reservations are available now.
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| Get a taste of Porsche performance, from our tracks to our restaurants. |
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At its essence, every Porsche is about one thing: making each driving moment worth remembering. At the core of every Porsche Experience Center is a place to build those memories. Drive the Porsche of your dreams on tracks inspired by the world’s greatest racing corners. Dine on fine cuisine prepared by chefs as exacting as any Porsche engineer, or race against other enthusiasts on super advanced racing simulators. Whether it’s Atlanta or Los Angeles, Le Mans or Tokyo or anywhere else, every PEC around the world is waiting to give you a day you’ll never forget.
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| No destination required. Only a sense of adventure. |
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The road beneath you. The sky above. No particular destination in mind. That’s the magic of a road trip, going wherever you like at whatever pace you prefer. It’s what inspired the AHEAD collection, a new line of clothing and accessories from Porsche. Designed to keep you comfortable—and keep you going—on your next road trip, all you need to do is focus on what lies around the next bend and the priceless memories that await.
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| The world’s greatest Porsche sports cars come to Monterey Car Week. |
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For an event that long predates social media, Monterey Car Week was practically made for it. Everywhere you turn—from the streets of downtown Monterey to private homes in the hills—you’ll find automotive treasure. And that’s to say nothing of Car Week’s marquee events themselves. Naturally, the world’s Porsche enthusiasts will turn out in force and be dressed to mark the moment, bringing with them everything from daily-driven classics to exceptionally valuable one-offs. Revisit the magic of Monterey Car Week on our Instagram channel and start looking forward to 2025.
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Meet your 2024 Formula E World Champion, Pascal Wehrlein of the TAG Heuer Porsche Formula E Team. It was a hard-fought season, but Wehrlein piloted his all-electric Porsche 99X racecar to the most points of any Formula E driver this year. Download a digital copy of the official Porsche victory poster and celebrate Pascal’s championship with us.
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