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Days of Summer |
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The vibrant energy of the season inspires a luminous, lightweight collection that expresses spontaneous elegance through movement. Airy proportions, tactile textures, and graphic patterns define a contemporary wardrobe for dynamic summer days. |
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Urban Beaches |
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Beaches, within cities – plains of sand atop skyscrapers, swimming in the air, in impossible contrasts that are distinctly Prada. The instinctive collisions of attitude at the root of the Prada Days of Summer 2026 collection are expanded through its accompanying advertising campaign, featuring Bella Hadid, Damson Idris, Louis Partridge, and Liu Wen. |
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PRADA Spa, Via Antonio Fogazzaro 28, 20135
Milan, Italy |
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