Hi —lovely to meet.
My name is Baylee, I’m the Marketing Associate at Soft Services. I’m weary of beginning our exchange by telling you the extent to which I’m a “fragrance-before-bed” person. I’m no sycophant—I don’t say this to alter your perception of me in hopes that you see me as someone “of the finer things”—but I am superstitious and believe that fragrance carries memory, both as a recall of earlier periods of my life and as a tether to the present. I can recall the summer of 2018 when I smell Urban Outfitters’ “Fleur de Blonde,” the winter of 2021 when I smell Henry Rose’s “Queens & Monsters,” and so on. So my routine continues: one spritz on the pillow (alternating nights), behind the ear, behind the other ear, chest.
That’s why, when we launched our Theraplush Mother of Pearl Gift Set ($114, a $134 value), which comes with all three scents offered, I realized my nightly practice was not just impulsively determined by my day—how long I had waited on the train platform, if I woke up in desperate need of a stretch, or whether Spotify had properly identified “unknown jams” to my liking for a Weekday Commute playlist—but also by the pod sitting in my Theraplush.
Each Theraplush scent has its own world: fragrance-free, a soft, neutral base; “Hold,” a nostalgic, powdery floral; and “Xtra Milk,” a universal airy musk. So with each one, for me, comes the question of pairing. The opportunities are endless, and I rarely miss a night. Whether it’s due to a knack for compatibility or the generous versatility of our Theraplush scents is to be debated at a later date. Some of my recent favorite pairings:
— Fragrance-Free & Komorebi by FRAMA: Described as “a passage of time and significance,” FRAMA’s Komorebi is captivating enough to stand on its own. The perfect match for Fragrance-Free.
— “Hold” & Santal Cream by Nonfiction: Sandalwood and crushed cardamom in Nonfiction’s Santal Cream embrace “Hold” with open arms.
— “Xtra Milk” (our limited-edition collaboration with DedCool) & No.04 Bois de Balincourt by Maison Louis Marie: Inspired by a family home nestled within an ancient forest, Maison Louis Marie’s No. 4 Bois de Balincourt shares depth and closeness with “Xtra Milk.”
My nightstand—where all the layering magic happens pre-bedtime.
Aside from gifting Theraplush Mother of Pearl to a loved one, this gift set is a great way to trial all the scents (with a 15% savings) so you’ll know which pods to reorder when you run through the trio. I hope you build Theraplush fragrance pairings of your own, and if you want to, share them with me!
x Baylee at Soft Services
|
You received this email from Soft Services. If you would like to unsubscribe, click here. |
