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Plus, see how our OTC Hearing Aids enhance everyday life, find deals with savings up to $250, and much more
VIEW IN BROWSER
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See the New TV Lineup
Bring the magic of the movies home with the 2025 BRAVIA® lineup—unparalleled visuals, cinematic sound, and cutting-edge technology.
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See the New ULT Lineup
Meet the all-new ULT gear—built to energize music lovers wherever life takes you. With bold bass, eye-catching design, and powerful sound, this fresh drop is ready to amplify your vibe indoors or out.
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New Lens Just Announced
The world's first constant F2 zoom lens at 150mm.¹ A versatile lens with sharpness and contrast that rival Primes. Ideal for portraits, weddings, sports, and more.
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CRE-C20s Enhance Everyday Sounds for Retired Pilot
After years of working in aviation and being around jet engines and loud noises, retired pilot, Stephen, enjoys the beauty of everyday sounds again with the CRE-C20 OTC Hearing Aids.²
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Blind Squirrel Makes Video Game Animations with mocopi Pro
Game developer Blind Squirrel created some animations using mocopi Pro in their upcoming game, Cosmorons. Watch the video to see how they animated their characters.
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65" Class (64.5" diag.)
BRAVIA XR X90L Full Array LED 4K HDR³ Google TV
$94999 $1,19999
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SRS-XV800 X-Series Wireless Party Speaker
$49999 $64999
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Alpha Universe Events
See what’s happening within the Alpha
Universe—you may find your next adventure.
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Find your “Momentum”
Discover the stories behind the art. Sony
MOMENTUM brings you an inside look at exceptional creators and their inspiring journeys.
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Elevate your Sony experience
Join our livestream podcast for expert guidance and strategic insights designed to maximize your device’s performance. Click now and join the fun!
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Screen images simulated.
For more information on products, visit https://electronics.sony.com.
1As of the April 2025 product announcement. Sony survey of lenses for interchangeable lens cameras.
2FDA cleared as OTC self-fitting hearing aid intended to amplify sound for individuals 18 years of age or older with perceived mild to moderate hearing loss.
34K: 3,840 x 2,160 pixels. Upscaled, simulated and enhanced 4K images will vary based on source content.
†NO PURCHASE OR PAYMENT NECESSARY. Open to legal residents of 50 U.S./D.C., 18+ (AL and NE, 19+) at time of entry. 06/01/24‑05/31/25. See Official Rules, including prizes, entry instructions, and odds of winning here. Void in U.S. territories and where prohibited. Sponsor: Sony Electronics Inc., 16535 Via Esprillo, San Diego, CA 92127. The Visa®
Gift Card is issued by The Bancorp Bank, Member FDIC, pursuant to a license from Visa U.S.A. Inc. and can be used everywhere Visa debit cards are accepted around the world. Limited warranty rights are not diminished if you do not complete and submit this registration form.
Prices and offers non‑redeemable for cash, non‑transferable, and may not be combinable with other offers/discounts. Reseller shipping and prices may vary. Specifications, availability, prices, and terms of offer are subject to change without notice. Sony is not responsible for photographic, typographic, or system errors.
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