You know what you want to teach. You probably know your audience.
But launching your course might still feel impossible.
We rounded up the 7 biggest mistakes creators make when launching courses and what you should do about each of them.
And to show you what's on the other side of getting it right, we went deep with the people already winning with courses: a former agency professional who cleared $75k in his first six months on Teachable, two creator economy experts debating some of the industry's hottest topics, and two of the most accomplished Teachable creators sharing what's worked for them.
Let's get started.
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7 biggest mistakes course creators make (and how to avoid them) | Expert Exchange |
Teachable's product marketing and customer success teams spend a lot of time talking to course builders at every stage.
We sat down with Daniela Bianchin, Product Marketing Manager at Teachable, and Yasmim Puppin, Customer Success Lead at Teachable, to find out where course creators go wrong and what they should do instead.
Here are the 7 biggest ones:
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- Vague positioning, no clear CTA on your sales page or social channels
- Skipping free preview content, which works like a trial for your course
- Pricing your first offer too high before you have an audience
- Cross-posting the same content on every platform at once
- Waiting until the course is fully built to start selling
- Leaving out an order bump and missing easy upsell revenue
- Holding off on launching until everything feels perfect
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Professional pilot and licensed engineer put each other to the test | Cross-Exam
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Dan George has taught aviation to more than 10,000 students across 60 countries.
Wasim Asghar is a licensed Professional Engineer in the US and Canada and the author of 8 engineering exam prep books.
Both of them have explained their subjects hundreds of times, to students at every level.
For the debut episode of Cross-Exam, a new Teachable series, they sat down across from each other and agreed to do something most educators never try.
Each one had to teach a core concept from their own field to the other. Then the other had to teach it back from memory.
Here is what each of them covered:
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Dan taught the physics of flight, including why velocity matters more than any other variable in the lift equation
- Wasim taught Ohm's Law and the one fact about electrical safety that most people have completely backwards
- Both had to reconstruct the other's lesson from memory, on camera, with no notes
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Creator economy experts debate over paths to success | Trade Secrets |
Lia Haberman built one of the most-read newsletters in the creator economy.
Jayde Powell founded an agency and became one of LinkedIn's most cited voices on what building a creator business actually costs you.
They sat down with one stack of questions, a 60-second timer, and no script. One answers. The other decides whether to agree or challenge.
Here is what they covered:
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- When you should stop giving your knowledge away for free
- How to double your revenue in six months without new followers
- How working at corporate made them better at running a business
- How to handle a brand deal when the money is good but the fit is not
- What separates the course creators who last from the ones who don't
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[Case Study] How Jason Murray hit $75k in 6 months on Teachable |
Jason Murray has been making YouTube videos for 16 years. For most of that time, it was a hobby.
During the day, he was an art director and creative director working at agencies like BBDO, Huge, and Amazon's Brand Innovation Lab, leading campaigns for Coca-Cola, PepsiCo, Lululemon, and Adobe.
The YouTube channel ran in parallel, always in the background, always just for fun.
Until it became something more and he quit his job to go all in on creating.
He went independent, launched a newsletter and brand called Modern Art Direction, and started teaching the conceptual skills that agency life had given him.
We interviewed Jason for a full case study that breaks down five of his top strategies in detail, including the exact enrollment window tactic that drove 25 of his 35 March students to sign up in the final weekend.
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Scaling with Teachable: Live AMA — Fridays, 1pm ET Open office hours with the Teachable team. Bring your questions about platform fit, product structure, pricing, or how to scale. [Choose your session →]
Build Like an Expert: Coaching — May 26, 11am ET How to package your expertise into a coaching program that attracts the right clients and generates consistent income. 90 minutes, live. [Save your seat →]
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