It's only the comeback of a generational icon... The 90s called and we answered. The scent of a generation is back and it’s here to bring back the bold berry brilliance from the best years of our lives. If you remember mix tapes, butterfly clips, dungarees and platform trainers. Bucket hats and dial-up modems. Bomber jackets and minidiscs. Then brace yourself for a huge, happy hit of hardcore nostalgia. It defined beauty for a generation of young women and girls and it’s here again to do the same for a new generation, today. So, whether it’s your first Dewberry dip, or your second time around… … will you answer, too?
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