Hi,
Three years ago, I'm riding the Amstel Gold Fondo in the Netherlands, completely bonking at the first aid station.
I grab whatever they have—turns out it's AMACX gels and their Turbo Drink Mix.
I couldn't believe how good they tasted. Clean, real flavors that actually made me want to keep fueling.
I even turned around and went back to the aid station to get their contact information, and the CEO was there and we shared numbers.
This year, AMACX has become the fastest-growing gel brand at The Feed.
Most athletes are trying their Drink Gels first—they're more liquid than traditional gels, so they go down easier when you're redlining. The texture is perfect when your mouth is dry and you can't handle thick, sticky gels.
Today's Black Friday Deal: 10 AMACX Drink Gels for only $20
That's $2 per gel. There have never been priced this low before.
My current fueling routine: 1 Turbo Gel per hour (these slightly thicker, high-carb gels) plus 1-2 Drink Gels. Mixing the textures helps with flavor fatigue on long rides. Your mouth doesn't get tired of the same consistency.
Everything else from AMACX is 25% off today too.
While you're stocking up on gels, grab their ready-to-drink Tart Cherry bottles.
At this summer's Tour de France, riders on Visma-Lease a Bike and EF Pro Cycling were chugging these immediately after crossing the finish line. There's a reason—concentrated tart cherry juice is one of the most effective natural recovery tools available.
I keep a case in my fridge. Take one with me to every workout, drink it immediately after. The routine has become automatic: finish workout, crack open the cherry drink, start recovery.
Hydration, carb replenishment, and those anthocyanins working on muscle recovery—all in one bottle. Plus it legitimately tastes great, it is so refreshing after a workout.
Everything AMACX is 25% off for Black Friday. Stock up.
[Shop AMACX Black Friday Deals]
- Matt
Founder
The Feed.
