Hi,
I've got something special to share with you today - a brand that's been quietly revolutionizing sports nutrition for nearly two decades while staying true to its kitchen-table roots.
When I first discovered MyProtein back in 2017, what struck me wasn't just their protein powder (though it's excellent). It was their origin story that resonated with me as a founder.
Like The Feed, they started with a simple mission: make high-quality nutrition accessible to everyone serious about their performance.
What began in 2004 as a small UK startup has transformed into the world's #1 online sports nutrition brand, now available in over 70 countries.
But here's what really matters - they've never compromised on quality while scaling. Their Kentucky production facility (opened in 2015) creates products specifically designed for American athletes like us, with rigorous testing that exceeds industry standards.
Trust me, I'm picky about what goes into my own body and what I recommend to The Feed community. MyProtein makes the cut because they let the ingredients do the talking.
Speaking of obsessions... where are you on HYROX these days?
This fitness race phenomenon combines running with functional fitness stations, and it demands smart fueling. The standardized format (8 rounds of 1km runs paired with workout stations) means you can strategically plan your nutrition.
That's why I'm excited about MyProtein's partnership with HYROX. They've created a specialized line that addresses exactly what your body needs during this type of hybrid endurance-strength event.
Here's my race-tested HYROX nutrition plan using MyProtein's line:
The Day Before:
Hydration starts early. Sip MyProtein HYROX The Electro throughout the day to top off glycogen stores and ensure full hydration. The carb-electrolyte ratio is specifically formulated for pre-loading.
Race Morning:
First thing when you wake up: more HYROX The Electro. I've found this morning ritual makes or breaks my performance.
30 Minutes Pre-Race:
This is prime time for MyProtein HYROX The Pre-Race Gel. The balanced caffeine boost sharpens focus without the jitters that can ruin pacing.
Starting Line:
Right before the race begins, I take MyProtein HYROX The Energy Gel. This ensures immediate fuel for those first crucial stations when adrenaline can mask early fatigue signals.
During the Race:
My strategy: another gel every 30 minutes, timed before challenging stations. I always save one specifically for the wall balls (my shoulders are cursing just mentioning this). Between stations, I sip HYROX The Electro.
Post-Race Recovery:
Within that critical 30-minute window after finishing, I down MyProtein Whey Isolate. Their Clear Whey is particularly easy on the stomach when you're in that post-race state.
But here's the thing - whether you're into HYROX, ultramarathons, or just trying to crush your morning workouts, MyProtein's innovations extend far beyond this specific line. They've pioneered everything – check out their offerings on The Feed.
What I respect most about MyProtein is something we share at The Feed: the belief that nutrition should be both science-backed AND accessible. They're constantly pushing boundaries while ensuring their products remain affordable for everyday athletes.
Let me know if you try any of their products. I'm always curious to hear how they work for different training styles and goals.
Keep pushing,
Matt
Founder
The Feed.
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