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Hi,
We are two weeks into the Tour and even if it looks like it is a lock at times, there are some massive climbs to come from Ventoux on Tuesday to the Col de Loze on Thursday that are so hard that anything can happen.
First, today is my favorite promo of the Tour, Musette Day. These are upgraded musettes that you can use for almost everything. Get yours free today with a $65 order.
Back to the Tour, I've been keeping an eye on the top products riders and different teams are using, the highlights for me are:
🍒 Amacx Cherry Juice: The riders are crazy for tart cherry everything this year. Amacx Cherry Juice is the most iconic right now. The ready-to-drink bottle is now everywhere at the finish line for the riders on Visma and EF. For good reason, it is an amazing product to reduce next day inflammation and keep you recovering through all 21 stages. (Tour Deal, Save 15% on ALL Amacx)
🇮🇹 Enervit Tadej Gel: We launched this back in April and sold out right away. Tadej designed this "Mango" flavored gel and uses it religiously. Although I saw him also drinking the Enervit Liquid Gel, probably because it is total liquid so easy to swallow on a climb while you are breathing hard.
💨 Maurten Bicarb: This is being heavily used by riders, so much so that it is hard to keep it in stock. Riders are using it as a buffering agent to dampen the burning feeling in your legs when you are going hard. We have the 12g, 15g, and 19g sizes in stock. That is the perfect dosages to start with. I have a robust stomach and the 25g really can mess you up if you aren't used to it. Start with the 15g or 19g and use it once a week for the next three weeks. If you are over 150lbs, start with 19g. If you are under 150lbs, start with 15g.
🌡️ Core Body Temperature Sensor: I'm seeing these more and more on the riders, attached to their heart rate monitor straps so that the riders can not only watch power, but also watch if they are overheating and then adjust effort or increase hydration rates (including a bucket of water over their head). I'm sure many of them would also love the sweet relief of a Feed Cooling Towel on some of the hot stages.
We have also had some of the most exciting product launches of the year at The Feed.
☁️ Dream Shot (Pre-order for August 6th)
WOW! Our most successful product launch in Feed history - 50,000 bottles nearly sold out in 48 hours. So snag yours or pre-order for August 6th drop. At this pace, the next batch will also sell out. Read why I created Dream Shot to fix my own sleep. It is free of melatonin, uses tart cherry and 5 more key ingredients put you to sleep, keep you asleep, and get you into a deeper restful state. It is also super convenient, just drink it before bed. That's it. No pills, no mixing.
🧪 The Feed Lab High Carb Drink
Science-backed 2:1 ratio high-carb drink with just three ingredients: Maltodextrin, Fructose, and Sodium. Lionel Sanders loves it and has fully switched. Almost 30% less expensive per 80g of carbs than any competitor. This is a selling great with our Feed Athletes and I'm getting early reports from athletes saying "Just what I needed", "Worked great, no stomach issues".
🤙 New Mortal Flavors (save 33%)
Top trending hydration with new Grapefruit, Watermelon, and Aloha flavors leading the peloton. All available in regular (450mg sodium) and salty (900mg sodium). Try them and your other hydration becomes instantly boring.
🇫🇷 Get your Tour de Feed Pack (save 59%)
Save 59% on 15 top products + a Feed Musette Bag + Race Day Bottle. It's an amazing deal of the summer for $29.99. The bottle and the musette alone cover the cost of this pack. Highlights include LMNT, Tailwind, SiS, SaltStick, AMACX, Pillar and more.
Finally, some amazing deals I don't want you to miss out on.
🚴🏻♀️ Tour de Maurten Pack. Save 24% and try out the top Maurten products.
🧑🔬 SiS Beta Fuel Tour Deal. Buy 2 Boxes, Get 1 Free.
🇨🇭 All SwissRX is now 33% off for the rest of the Tour
🇫🇷 Get your Tour de Feed Pack and save 59% on 15 top products.
🥵 LMNT Salty Samples. The top salty hydration. 8 Servings for only $5 (save 69%)
🥱 Pillar Triple Magnesium: Save 20%
🚀 Ketone-IQ. Save 20%
🇬🇧 Styrkr Bars Tour Deal Buy 1 Box, Get 1 50% Off
🏆 All Gels are 20% off
Don't forget...
Are you the 🐐 Goat? A 🐅 Tiger? Waddle like a 🐧? Or identify as a 🦩 Flamingo (like yours truly)? Pick your spirit Animal today for FREE with any $65 order.
Get your Free 🦁 Animal Bottle - PLEASE Feed the Animals
Vive Le Tour (de Feed)
- Matt
Founder
The Feed.
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