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Hi,
I have two early Black Friday deals you need to grab now as they are first come first serve.
Free Feed Socks (My Secret Obsession)
I was at an event in Austin last weekend with Eric Hinman and his crew. At least five people stopped me to talk about Feed Socks.
"Where do you make them?" "How are they so soft and breathable?" "How do you sell them for only $9.99?"
Look, I have a sock obsession. My dream (don't worry, I won't actually do this) is to have a fresh pair of Feed Socks to put on every single day. That feeling when you first slide them on and they're so smooth—it's an amazing way to start your day.
I went through over 100 samples before we settled on the 2025 Feed Sock. They are so comfortable, breathable, and just the perfect amount of stretch.
Today they aren't $9.99. They're FREE to kick off Black Friday month with an order of $65. Just add them to your cart with any order.
Your First Black Friday Deal: 50% OFF Kyoku
I mentioned last week how I screwed up my morning routine for three months—ditching my Kyoku shake for toast and butter. Pure carbs, zero protein, no nutrients.
Three weeks back on Kyoku and I'm reminded why this is my go-to breakfast shake.
17g protein, 20g carbs, 16 superfoods (turmeric, tart cherry, chia, sweet potato). It's 170 calories that keeps me full until 1 or 2pm. No mid-morning crash, no hunger-driven bad decisions at lunch.
In the cycling world, Chris Froome and George Hincapie both use it daily. Froome nailed it: "Hours of nutrition without feeling bloated."
I blend it with oat milk (you can use water, but milk makes it perfect). Add a scoop of creatine and SwissRX Gut Defense to replicate my full breakfast shake routine.
Save 50% today with code: #######
Kyoku isn't cheap to make—we source globally, takes six months for one production run. But at half off, try it for two weeks, trust me you will love how you feel. If you're not a morning shake person, use it post-workout instead. The carb-to-protein ratio is perfect for recovery.
🦘My New Hydration Obsession: Dr. Hydrate
I've been a huge LMNT and Mortal fan for years. They have way more sodium, which I still need during workouts.
But for daily hydration? Dr. Hydrate from Australia is blowing my mind.
Zero sugar. The flavors are incredible—like, legitimately some of the best I've tasted. I've been going through these way too fast.
But it is way more than Hydration. It has sea minerals, vitamins, glutamine, zinc, and more.
LMNT and Mortal are still my workout hydration when I need that 1000mg sodium hit. But for sitting at my desk or casual hydration throughout the day, Dr. Hydrate has become my new favorite.
Creatine Fraud Alert
Did you see that study that just came out? They tested creatine gummies on Amazon and found most had zero to only trace amounts of actual creatine in them.
Zero. You're literally eating candy and thinking you're supplementing.
Don't worry—we don't carry any of those garbage products. But it really makes me question the actual ingredients of the products on Amazon.
The secret to creatine is staying consistent. 5g per day, every day. So more formats help make sure you don't forget.
Here are the options I actually trust and use:
Gummies: Create Gummies tested perfectly in that study. We carry them. They work and have what they say they do.
Chews: The new Momentous Sour Tart chews are addictive. Each one is 1g for Creapure, so you take five. They taste like sour candy. I keep them on my desk.
Value: The Feed Lab Creapure Creatine Powder is the best bang for your buck. $12.50 for a full month of creatine. Hard to beat that.
Pick whichever format keeps you consistent. Gummies, chews, powder—doesn't matter. Just make sure it's actually creatine and not expensive candy.
☁️ Dream Shot in a pill?
The most important part of Dream Shot is the sleep peptide that helps control cortisol spikes that wake you up. We now have isolated just the peptide into a zero-calorie and no-sugar capsule you take before bed called Dream by SwissRX. It is just 1 small capsule before bed. It is also a great deal at only $1 per night. I'll use Dream a few times a week and Dream Shot the rest of the time, but I always take one or the other before bed as my sleep insurance policy. You can take it anytime before bedtime, right up until the time you go to sleep and it will work.
☀️ How to own the morning:
- Dream Caps (or Dream Shot) before Bed.
- Dr. Hydrate during the night (if you hydrate at night) as it is 0 sugar.
- Slide on FREE Feed Socks in the AM
- Grab your Kyoku Breakfast Shake to start your day right (save 50%)
- Matt
Founder
The Feed.
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