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Hi,
Every month, we spend time looking at what athletes are actually buying.
Not what’s trending.
Not what we’re promoting the hardest.
Just what’s quietly moving.
When thousands of athletes are training at the same time — building mileage, lifting heavier, dialing in recovery — the data starts to tell a story.
Certain products show up again and again.
That doesn’t happen because of marketing. It happens because something worked… and they reordered.
Below are the 10 most-purchased products from the last 30 days. If you’re refining your fueling, testing a new protocol, or just trying to simplify what actually matters — this is a good place to start.
This is what athletes are trusting right now.
1. Maurten Gel 100
25g of carbohydrates delivered through hydrogel technology designed to improve tolerance at high intensity. It’s reliable, easy on the stomach for many athletes, and consistently reordered.
2. Momentous Creatine Chews
Tart and delicious - each chew delivers 1g of Creapure® creatine - take 5g daily to help increase strength and recovery.
3. Dream Shot
Built without melatonin to support deeper, more restorative sleep. The reorder rate is what stands out. Athletes try it —see a big improvement in their sleep scores and continue to use it as part of their sleep protocol.
4. The Feed Lab High-Carb Drink Mix
90g of carbohydrates per bottle. Simple, high-output fueling for long sessions and race day. Adjustable based on effort and duration.
5. Formulas
A daily supplement system — morning foundation, nighttime recovery, and everything in between. Designed to simplify consistency.
6. Precision Fuel PF 30 Gel
30g of carbs in a ratio designed to improve gut tolerance. Built around fueling performance without unnecessary distress.
7. SwissRX Synthesis
Supports muscle repair and adaptation over time. Not flashy — just consistent support for strength and recovery.
8. Enervit Magic Cherry
Enervit Magic Cherry has European Tart Cherry extract delivered in its most potent form, with 300mg of polyphenols and 50mg of anthocyanins per serving.
The Vistula cherry variety (a special protected European tart cherry) delivers an unprecedented concentration of bioactive compounds that:
- Activate your body’s antioxidant enzymes
- Inhibits a primary driver of inflammation
- Enhances muscle oxygenation (improving both recovery AND performance)
Studies show these compounds significantly reduce numerous post-exercise inflammation markers compared to a placebo.
9. KA-EX Drink Mix
Designed to help manage cortisol during periods of high training and life stress. It is a Swiss-engineered recovery stack that tells your body to dial down the stress hormones.
10. Pillar Performance Triple Magnesium
Three forms of magnesium to support sleep quality, nervous system regulation, and recovery during heavy training blocks.
- The Feed.
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