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Hi,
This week I've got for you - the secret gel that Mark Cavendish used during his record-breaking Tour de France, why I'm rethinking how much salt we actually need, and a few awesome products I've been personally testing that I think you'll love.
First up - our warehouse 🤖 robots are killing it (we got them high carb fueling)! They're so efficient that I'm offering FREE shipping today to keep them busy. Our FedEx upgrade is working great too, with 96% of orders shipping same-day now. If you haven't seen our robots in action, check out this video.
Urgent. Gels Needed
Here's a cool behind-the-scenes story: During last summer's Tour, I got an urgent WhatsApp message: "🚨We need Gels for CAV." Turns out Cavendish only had a 3-day supply of his must-have gel left. Could we get more to him before Stage 5? Challenge accepted! We shipped same-day to their next hotel (actually sent two packages just to be safe). Gels arrived just in time, and boom - Cav wins Stage 5!
So what's this magical gel? The SIS Nootropic Gel. It takes their Beta Fuel Gel (40g carbs) and supercharges it with:
- 200mg caffeine to boost power and fight fatigue
- L-Taurine to improve muscle function and reduce cramping
- Citicoline for sharper mental focus during intense efforts
- L-Theanine to smooth out the caffeine jitters and actually make the effort feel easier.
Both Apple and Lemon Lime flavors are great. We've been sold out for months but just got a fresh shipment in!
Let's talk salt
I've been experimenting a lot here. More and more athletes (myself included) are finding that higher sodium levels really improve performance. One interesting thing: more salt triggers your natural thirst mechanism, so you actually want to drink more. More sips = better hydration.
Products like Mortal's "Salty" version with 900mg sodium per serving are perfect for this. My personal hack: I keep Salt Stick Fast Chews on my desk - they're like addictive little salt candies that taste like Sour Sweethearts. I pop a few, and suddenly my water bottle is empty! I used to struggle to get 2L of hydration during the work day. Salt Stick Fast Chews have made it easy - tricking myself into staying hydrated.
Quick 🏃♂️ rundown of my product picks this week:
The Chirp Halo is finally back in stock! This wireless e-stim device is super easy to use - has its own remote so you don't even need your phone. I use it for both back pain and quad recovery. Best $159 I've spent on recovery gear.
Is this the best day-to-day recovery? I'm in serious muscle repair mode lately as I'm pushing the intensity harder in training, so I've been using SwissRX Soft Tissue Complex daily. Originally, it was designed for injuries, but works amazingly for everyday recovery too. I take it before bed as it has a muscle relaxation effect that I like kicks in at night.
Got more Maurten! I've been on a mission to get everyone using high-carb drink mixes to reduce gel dependency. We keep selling out, but just got another truck delivered. 40% off until the end of the month!
And these Styrkr bars? So addictive! Now in two versions - Bar50 (50g carbs) and Bar+ (45g carbs, 15g protein). Use Bar+ after any workout over 90 minutes instead of a recovery shake. I put together a sample pack of both for just $7.48 so you can try them.
- Matt
Founder
The Feed.
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