Ring the cathedral bells and gather the people, because it’s official: bookings for our newest outpost are open – and it’s in Florence, the beautiful, world-renowned, artfully historic, actual cradle of the Renaissance, no less.
We'll be welcoming guests this winter, with an exclusive first-in experience and the opportunity to soak up the city, without the crowds, at a fraction of the price. Visit in December, January and February with too good to be true pre-season rates from €149 per night.*
With 161 bedrooms across two incredibly stylish buildings in the heart of the city, you’ll find a tantalising blend of postmodern chic, 16th-century elegance and Riviera cool in our palatial new digs, as well as a rooftop hangout and beautiful courtyard with original frescoes.
Our stunning new Hox in Piazza della Libertà, is minutes from some of Florence’s most famous sights, so we went all out on some standout new rooms too (we say ‘rooms’ – you’ll definitely want to live here).
*Breakfast, lunch and dinner will be available in the Hoxton lobby bar. Alassio and Enoteca Violetta will open in March 2025.
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Hotel rooms but not as you know them
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Our dual building set-up means two equally stylish and distinctive room designs. We’re giving Renaissance opulence in our 1500s pad, with nods to classical Florence alongside design features original to the building. Meanwhile, our more minimal side – designed by 1980s icon Andrea Branzi – serves eclectic, postmodern design.
Rooms range from cosy Snugs to the Roomy Terrace: a Florence special with superking sleeps and your very own outdoor space begging for sunshine Negronis. And there’s more: introducing House at Hox Florence, our in-hotel apartments with hotel perks. Expect en-suite bedrooms, state-of-the-art kitchens, lounging and dining space and a tonne of tempting Hox extras for a standout stay (open for bookings in March).
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Welcome to the neighbourhood
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As you know, we always choose our homes carefully, seeking out those special quarters with a mix of old and new, buzz and chill. Our Hox neighbourhoods tend to spotlight the best of a city, and Piazza della Libertà couldn't be a better showcase for world-class Florence. There’s a vibrancy and a romance to our new lodgings, and we can’t wait to flaunt it. Bohemian and historic, creative and central: here you can live like a local, wandering cobblestone streets to find markets, bakeries and hidden-away courtyards. Or if you want to see the big hitters, then the Duomo and Michelangelo's David are just a walk away.
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Welcome to the neighbourhood
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As you know, we always choose our homes carefully, seeking out those special quarters with a mix of old and new, buzz and chill. Our Hox neighbourhoods tend to spotlight the best of a city, and Piazza della Libertà couldn't be a better showcase for world-class Florence. There’s a vibrancy and a romance to our new lodgings, and we can’t wait to flaunt it. Bohemian and historic, creative and central: here you can live like a local, wandering cobblestone streets to find markets, bakeries and hidden-away courtyards. Or if you want to see the big hitters, then the Duomo and Michelangelo's David are just a walk away.
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To celebrate the spring opening of our restaurant Alassio and wine bar Enoteca Violetta, book to stay with us from 2 March onwards and get a sweet 10% off room rates and €30 to spend on food and drink too*, using the promo code CIAOFIRENZE.
If a coastal restaurant specialising in grilled fish, seafood, and classic Mediterranean-Italian dishes sounds appealing, our beautiful restaurant Alassio, designed to take you back to the nostalgia of that favourite summer holiday, will be right up your street.
Enoteca Violetta is your good-time, laidback neighbourhood wine bar. It’s where to come for an ever-evolving list of eclectic wines and boldly simple small plates.
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Feel at home with us in the world
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