When faced with rising prices, we try to maintain our sensible approach to pricing, as we know that even a small increase in the prices of products you love can impact your access to them.
Though it’s never easy to see a brand changing its prices, we know that reviewing our prices to align with the global economy will allow us to create long term sustainability for our brand, without compromising our values.
We are sharing this news with you as soon as we can to allow you to purchase products at their current prices before this adjustment is in effect on January 2, 2024.
Although prices fluctuate across markets, the average price increase is $0.76 USD, and 47% of The Ordinary's portfolio will remain under $12 USD, with 63% below $15 USD in the US market, for example.
Your love has allowed us to maintain the current prices of our well-loved products Glycolic Acid 7% Exfoliating Toner and Niacinamide 10% + Zinc 1%.
We appreciate this news is not easy to hear, but we hope this early notice and background helps you to understand why we've had to make this decision. | 
