PARIS SAINT-GERMAIN AND THE WEEKND PROUDLY ANNOUNCE THE CONTINUATION OF THEIR CREATIVE PARTNERSHIP WITH A BOLD NEW CHAPTER: XO X PSG: BEYOND LIMITS. BEYOND BORDERS. BUILDING ON THE SUCCESS OF THEIR FIRST PARTNERSHIP FROM 2023, THE TWO CULTURAL POWERHOUSES ARE ONCE AGAIN JOINING FORCES FOR A NEW CAMPAIGN. THIS TIME, THE STAGE IS SET IN LOS ANGELES TO CREATE UNFORGETTABLE MOMENTS FOR THEIR GLOBAL COMMUNITIES, ALIGNING WITH PARIS SAINT-GERMAIN’S AND THE WEEKND’S TOURS.
FOR THE FIRST TIME, THE PSG X XO COLLABORATION IS EXTENDING INTO A FULL PRODUCT LINE, COMBINING BOTH BRANDS’ VISUAL LANGUAGES IN A SERIES OF EXCLUSIVE LIFESTYLE PIECES AVAILABLE FOR PRE-ORDER NOW.
