The Primus 3.5 is the Primus III reimagined. What makes it special? Its new and improved polyester content is a small, but exciting step towards our mission of creating a fully circular shoe. |
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Actually, no.
Polyester is super easy to recycle, even in its virgin form. A 100% polyester upper – virgin, recycled or a mix of both – will be a victory. This will allow us to recycle the upper and make a new Vivo upper, again and again, closing the circle!
While our ultimate goal is an upper made entirely from recycled materials, our current focus is on achieving 100% polyester. Anything less isn't recyclable. That’s why it’s a marathon, not a sprint. |
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Actually, no. Polyester is super easy to recycle, even in its virgin form. A 100% polyester upper – virgin, recycled or a mix of both – will be a victory. This will allow us to recycle the upper and make a new Vivo upper, again and again, closing the circle! While our ultimate goal is an upper made entirely from recycled materials, our current focus is on achieving 100% polyester. Anything less isn't recyclable.
That’s why it’s a marathon, not a sprint. |
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To switch from traditional footwear materials to polyester, we first have to use virgin polyester, which enhances the durability of recycled polyester. We’ll keep working with material innovators to achieve 100% recycled polyester. |
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To switch from traditional footwear materials to polyester, we first have to use virgin polyester, which enhances the durability of recycled polyester. We’ll keep working with material innovators to achieve 100% recycled polyester. |
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Because some parts of the upper need extra durability that polyester can't yet provide. We’re working with our partners to figure out this final piece of the puzzle. |
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VIVOBAREFOOT Ltd. 28 Britton Street, London, EC1M 5UE Copyright © 2024 VIVOBAREFOOT, All rights reserved. |
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