The new JJF Men’s Collection and Campaign is built to help you fulfill your potential and stay grounded by harnessing John John Florence’s Down to Earth energy. His world-class performance relies on a holistic blend of barefoot movement, nature connection, plenty of sleep, and cultivating psychological resilience.
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Winning feels fantastic, but it’s fleeting. To JJF, it’s the wrong focus. Deep motivation, constant evolution, physical performance, and psychological resilience come from loving the process. “I love surfing, and surf every single day,” he says. “It’s not about winning; it’s about getting better. I know that’s an endless chase, but I think that’s cool. Then translate that into the rest of life …” |
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The new JJF Men’s Collection and Campaign is built to help you fulfill your potential and stay grounded by harnessing John John Florence’s Down to Earth energy. His world-class performance relies on a holistic blend of barefoot movement, nature connection, plenty of sleep, and cultivating psychological resilience. |
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Winning feels fantastic, but it’s fleeting. To JJF, it’s the wrong focus. Deep motivation, constant evolution, physical performance, and psychological resilience come from loving the process. “I love surfing, and surf every single day,” he says. “It’s not about winning; it’s about getting better. I know that’s an endless chase, but I think that’s cool. Then translate that into the rest of life …” |
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