To our village~
Last month, I shared one of the most exciting milestones yet: our 100% Pure Avocado Oil is now on Whole Foods shelves across Southern California, our hometown. For me, it was a full-circle moment—I grew up shopping those aisles—and to see regenerative products taking their place here feels like a mighty step toward the future we believe in. This is just the beginning and your role—our community—has never been more powerful.
When you choose west~bourne at Whole Foods, you're shifting our food system to a regenerative future on a larger scale. Your purchasing power becomes your voice and a meaningful vote. Each grocery aisle decision sends a clear message: we want a food system that can grow food for generations to come and fostering healthier soil nurtures our health and longevity. If we can show together that this matters in Southern California, we can open doors to expanding our Extra Virgin Avocado Oil on shelves next—and eventually grow throughout the state, and across the country. It's how small shifts ripple outward, creating lasting change. But we cannot achieve this butterfly effect without your support.
In that spirit, the season of gathering is upon us. But here's the reality: the holidays are also the most wasteful quarter of the year when:
- ~4.6 million tons of holiday-related trash end up in landfills
- 30 million trees are cut down for gift wrap alone
- Americans generate roughly 25% more plastic waste during those final three months of the year
This month, we're launching our holiday offering, designed to do things differently: our avocado oil duo presented in a sculptural rosso marble tray, made in collaboration with designer Montana Labelle. The set is endlessly reusable and multi-purpose. A piece that holds cooking oils on the counter, presents oil with bread and salt at the table, keeps a holiday aperitif snack at hand, stands in the bathroom, at the bedside, or on an entryway table. Like our oils themselves, which I've long used as cuticle and hair oil too, the set is about abundance, versatility, and rethinking how we nourish ourselves, our homes, and our earth.
As the colder months return, I’m reaching for a fringe jacket in the fall to transition to crisper weather and cozier nights—for apple picking in the orchard, the last evenings of outdoor dining, or fireside conversations. Many of you asked which jacket I wore to the Whole Foods Market launch. It's from Roseanna (no longer available), but I also put together an edit of my favorites here.
From my kitchen, I've been savoring these four pieces of early fall produce recently:
Tiger Stripe Figs
Pears (see Charred Pears, Salt-Baked Beets, Yogurt, and Seeded Honey from My Regenerative Kitchen)
Cone Cabbage
Honeynut Squash (I grow this in my garden from Dan Barber's Row 7 Seeds)
Here’s to nourishing each other, our communities, and the earth we share. Let’s keep building this movement, one small step at a time.
With gratitude,
Camilla
Chef and Founder, west~bourne
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