Will here.
Big things are happening at Western Rise, and it’s time to bring you in.
We built this brand because we love to travel—pack smarter, carry less, experience more. Over the years, you’ve taken our gear to the tops of mountains, across continents, and through stories we’d love to hear. But as we quickly grew, we learned the hidden side of apparel: factories push large orders, overproduction leads discount cycles, and discounts kill innovation. That wasn’t the brand we set out to build.
So we made a radical change.
In January, Kelly, our two kids, and I moved to Vietnam to rebuild Western Rise at the source. We’re now working directly with small-batch factories—partners who are impossible to work with from overseas. We’re in the factories every week, fine-tuning samples, working alongside the people who craft your gear, and designing a smarter, more sustainable supply chain that puts innovation first.
But to make room for what’s next, we need to lighten what we have.
Why? Because we’re moving our warehouse closer to our factories too. Soon, we’ll be able to make a product and ship it directly from the factory to you in weeks not months—eliminating waste, speeding up innovation, and making Western Rise more agile than ever. But first, we need to lighten our inventory to move (Like moving out of a house… times 1,000.)
This isn’t a clearance sale. These are our bestselling Evolution Pants, Diversion Pants, and more—the same ones I wear every day. We’re going to keep making them, but before we shift to our new model, we need to move inventory. Instead of selling to discount retailers, we’re giving them to you—starting at just $48.
We know you’ll have questions. Over the next few weeks, we’ll be sharing behind-the-scenes videos, site updates, and new product launches.
Join us. Travel with us. Follow along.
The Journey is the Destination.
Will Watters
![Email from Western Rise. [NEW] The Travel Shirt You’ll Wear Everywhere](https://n5su3bze2ea.b-cdn.net/preview-images/f6b1cade-d6fc-400f-9796-c947b6aa6474/Western-Rise-email-new-the-travel-shirt-youll-wear-everywhere.webp?bunny=%5Bobject%20Object%5D&width=300&height=600&aspect_ratio=300%3A600)
