We've been building this brand for over 12 years. Before we had a name. Before we had a single product. Back when it was just me and Kelly talking at our dining room table about this idea we couldn't shake. That clothes you wear should make it easier to get out there and live.
That idea became a company. Then a team. Then a community of people who think the same way we do. One that believes experiences matter more than things. We lived the “just go and figure it out when you land”.
We obsessed over fabric. Over fit. Over every detail that most people never notice. And somehow we found a community of people who cared about all of it too.
That still gets me.
Over 12 years, we weathered a lot. COVID. Travel lockdowns. Aggressive growth. Global supply chain disruptions (lots of them). The kind of stuff that wiped out brands twice our size. We kept going because we believed in what we were making and who we were making it for.
I'm proud of that. Proud of the product. Proud of the team. Proud we never took the easy road.
But after 12 years, the passion that started this has evolved. There are new things to build. And being honest about when it's time to close a chapter is just as important as having the guts to start one.
So this is it.
We're running a final sale on all remaining inventory.The last of the Evolutions. The Limitless Merinos. The new spring linen I’m obsessed with. All of it. I'll be straight with you, we need this sale to close the business out the right way. But it's also the last chance to grab the gear if you've been meaning to.
To everyone who ordered. Who wore the product to places I can't pronounce. Who sent us photos from airports and trailheads and random corners of the world.
Thank you.
You made this real. Kelly and I will carry that for a long time.
The journey was always the destination.
