There’s no shortage of aromatherapy brands and products, all of which promise restoration and relaxation. But these products often require extra time and effort, which is at odds with the very purpose of self-care.
When Kohler partnered with Zeus Jones to carve out a niche in the wellness space for a promising new aromatherapy product, Sprig, we knew it would be challenging to address the hurdles—such as lack of time and “self-care fatigue”— that so many people encounter when trying to enhance their personal wellbeing. After diving deep into the world of wellness, we worked closely with Kohler to create a business strategy and design an identity for Sprig, which introduced spa-quality aromatherapy into any shower setup—transforming a daily routine into a self-care ritual.
Read our latest case study to learn about our Kohler partnership and how we worked with them to grow a restorative brand from the ground up.