Accessibility isn’t just a nice-to-have anymore – it’s the law. The European Accessibility Act came into effect on 28 June and if you send emails to anyone in the EU, it applies to you.
We broke it all down in our recent Email for All webinar with Bloomreach – from what the law actually means to how to stay compliant through thoughtful design, smarter copy, and cleaner code.
Missed it? No problem. We recorded the whole thing. From colour contrast crimes to alt text that actually works, our experts covered how to keep your emails compliant and creative.
From ARIA labels and screen readers to button sizes and dark mode hacks, we’ve rounded up the best questions from the session – and packed them into one handy blog post.
Ready to make your websites truly accessible? Start testing with VoiceOver today and discover what your users with visual impairments actually experience.
This GitHub repository provides comprehensive dark mode techniques for HTML emails, with tested code solutions for image swapping, text colors, and styling across all major email clients like Outlook, Gmail, and Apple Mail.
This W3C technique shows how to hide descriptive text in links using CSS so screen readers get full context while visual users see clean, short link text.
This comprehensive guide explains the European Accessibility Act 2025, which requires EU businesses to make their websites, online shops, and digital services accessible to people with disabilities.
Fighting Talk is a newsletter by Ettie Bailey-King that teaches inclusive language and accessible communication in a simple, non-pedantic way, helping over 2,000 subscribers create more welcoming and inclusive content.
Help your emails meet the mark Need support? Whether it’s a quick audit, a template review, or a full refresh of your email programme. We’ve got packages to help make your emails fully accessible and future-proof. Get in touch with us at hello@actionrocket.co.
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