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I’m a bit of a basketball nerd, suffice to say, it forms a huge chunk of my personality and I’m going to say something mildly controversial.
The championship winning teams, the best teams are in fact the best because they collectively study the game. Adjusting. Learning. Evolving. But too often, in CRM, we hit send, check a dashboard, declare something “performed fine,” and move on like nothing just happened.
Meanwhile, basketball teams are in a dark room somewhere, rewatching a missed layup from twelve different angles like it holds the secrets of the universe. I’ve been in one of these war-rooms at an NBA team and the level of detail is frightening, but it’s a level of detail we can learn from.
Because here's the uncomfortable bit: Most CRM teams are losing because they don't study the game. So I've pulled together some plays worth studying.
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