Welcome to the weekly digest of the most talked about stories from adidas News - from defining moments at this year’s FIFA World Cup 2026 to innovations shaping the future of performance.
The G.O.A.T. did it again. Lionel Messi made history at the World Cup with his hat-trick, wearing his custom ‘El Último Tango’ F50 boots: TRIONDA Connected Ball technology captured the moment in real time, while off the pitch, adidas Golf honored his legacy with the limited-edition Messi CODECHAOS golf shoe.
As the tournament intensifies and temperatures rise, performance innovation steps up. Athletes from Spain, Germany, Colombia, Argentina, and South Africa are turning to the CLIMACOOL SYSTEM in preparation for the world’s biggest matches.
And the cooling innovation approach doesn’t stop there: on the tennis court, Sascha Zverev, Felix Auger-Aliassime, Elina Svitolina and other adidas athletes, will debut CLIMACOOL+ apparel, engineered to keep the players cool, dry, and free to move, even at peak intensity.
Meanwhile in Stockholm, the adidas Hybrid Hotel lands ahead of the HYROX World Championships, offering an immersive brand experience and debuting the adizero Dropset Pro - a new addition to the Dropset franchise, built for full demands of today’s Hybrid athlete.
At the intersection of sport and culture, a fresh partnership with Brawl Stars bridges digital competition with real-world experiences, from character-inspired streetwear to an immersive activation at the adidas Home of Soccer in Brooklyn. Back to the track, the ‘Blue Wonder’ collection unveiled with Mercedes-AMG PETRONAS F1 Team celebrates motorsport legacy, while adidas Originals and Pharrell Williams expand the VIRGINIA universe with the bold Vario FLAT EARTHER suede iteration.
For more stories, check out the latest Editor’s Picks.
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