Welcome to a new edition of the Ahrefs’ Digest.
Here's our meme of the week:
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Quick search marketing news
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Google AI Overviews spiked during the March 2025 core update.
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Danny Sullivan, Google’s Search Liaison, says Google doesn’t have a brand ranking system, but does somewhat insinuate that brand matters.
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Microsoft officially launches Copilot Search in Bing.
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Google’s NotebookLM can now find its own sources.
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Google will automatically opt you into using content from your email campaigns to help Google know what to show in Google Search, Shopping, and Maps.
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Meta releases two Llama 4 AI models.
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Best of the week
GEO, LLMO, AEO… It’s All Just SEO: Improving visibility in LLMs requires a unique set of skills and abilities. Those skills and abilities are called "SEO".
How to Track and Analyze Your AI Traffic: AI is already a pretty formidable new growth channel. Here’s how to track your AI traffic in GA4 and Ahrefs Web Analytics.
GeeksforGeeks Got Deindexed: A Warning Shot Heard Across the SEO World: You can’t bluff your way to the top of the SERPs anymore. Not with AI sniffing for patterns and human reviewers ready to act. GeeksforGeeks played a 2018 SEO strategy in a 2025 algorithm. And lost.
[Book] A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas: Love his simple-but-not-easy questioning framework: Ask Why to get at the root of the problem, ask What if to simulate blue-sky brainstorming, then ask How to implement a solution.
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Latest on the Ahrefs podcast
This week’s podcast guest is Louis Grenier, former product marketer at HotJar, host of Everyone Hates Marketers, and the founder of *Stand The Fck Out*.. Here’s what we covered:
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How to tell if your positioning is actually broken
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Why demographics are a lazy way to define your audience
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The power of creating a “monster” to fight
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Whether being controversial is really necessary
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The $36K mistake Louis made while writing his book
Listen to the full episode on YouTube, Spotify, or Apple Podcasts.
See you next week,
Si Quan
