Welcome to a new edition of the Ahrefs’ Digest.
Here's our meme of the week:

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Quick search marketing news
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Google’s AI Overviews now link to their own search results.
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AI mode is now multimodal, meaning you can search via images, text, or speech.
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Google confirms Discover is coming to desktop search.
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Google quality raters now assess whether content is AI-generated.
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OpenAI releases o3 and o4-mini.
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Best of the week
LLMs Don’t Reward Originality, They Flatten It: In the age of AI-driven search, originality is not the boon we think it is. It might even be a liability… or, at best, a long game with no guarantees.
The Best of Published Decks from the Latest BrightonSEO [April 2025]: Missed out on BrightonSEO? Here are the best decks to check out.
Link Building Trends Report (2025): Interesting takeaway: “56% expect their link building budgets to increase in 2025.” I did not expect that.
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Latest from our YouTube
SEO in 2025: How I'd Learn it if I Were Starting Over
The old SEO playbook was to do keyword research, create content, get some backlinks, and you'd rank. It's more complicated than that now. AI has flooded the web with content, and Google has cracked down. Entire websites have disappeared from the search results overnight. But SEO isn’t dead... it’s just evolved.
In this video, Sam breaks down exactly what he’d do if he were learning SEO for the first time today — what still works, what doesn’t, how to use AI without sounding robotic, and the mindset shift most SEOs haven’t caught onto yet.
See you next week,
Si Quan
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