We spend the better part of the year putting things out into the world. So often, there are few chances to share what goes into Best Made: the ideas, the tools, and techniques. Big or small, tangible or fleeting, we present 10 Points of Interest (plus a playlist) to end the year.
I also wanted to take this moment, the last chance we’ll get this year, to write and thank you. First and foremost, thank you for tuning in. Our attention spans have never been more taxed, so I don't take it for granted that you subscribe to our newsletter, let alone that you open and read it.
I thank everyone who bought something from us this year. Whether you’re new to the brand or seasoned, we would not be here without you. In our first year back since the relaunch, this has been a year of firsts. And that makes you an early adopter. I expect that whatever you bought will serve you well. If it doesn’t, and not every single thing will, then let us know. We depend on your feedback.
I always said that the Best Made assortment is like the periodic table of elements. At the top is the axe: our hydrogen or oxygen. Next might be the Cap of Courage or the Higo Knife. This has been a big year for Best Made. We released some elemental elements.
As I looked out over the floor of our Catskill pop-up earlier this month, seeing a strongbox next to the Indigo Moleskine, next to the Phantom, next to the Service Jacket: all these products we released throughout the year started speaking to each other, collectively resonating on a level I hadn't seen since we relaunched.
The table of elements is taking shape. It's good to have you at the table.
All my best,
PB-S
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