Hi [Name],
If we haven’t met yet, I’m Kees, and I help charity: water supporters turn their wills, trusts, and assets into clean water.
When I was in my mid-twenties, my wife and I poured ourselves into raising money for safe houses in Thailand — organizing large events and speaking wherever we could. In the end, we raised $60,000. And while I was proud of what we accomplished, I also remember thinking, After all that work, shouldn’t it have been more?
A few years later, my perspective changed completely.
I was working as a fundraiser in Detroit when news broke that a retired schoolteacher had donated $1 million to the public school system. I couldn’t wrap my mind around it. How could a teacher make a gift like that?
The answer surprised me. He didn’t donate cash; he donated stock. Stock he’d purchased decades earlier, that had quietly grown in value over time, and that he no longer needed. That story was my introduction to the power of giving assets instead of income.
Today at charity: water, I see this kind of generosity all the time: families giving homes and property, supporters donating stock or utilizing donor-advised funds. And none of these gifts disrupted day-to-day life. They came from assets, not discretionary income.
Because you care about clean water, I want you to see how everyday people, just like you and me, have found new ways to give. Keep reading to hear from one. Because when you tap into assets — that are often sitting quietly in the background — everything changes. Sometimes, the most meaningful impact comes from what we already have.
With gratitude,
Kees
Associate Director of Key Relationship, Legacy & Asset Giving
charity: water
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| | You might be surprised how easy it is to use them for charitable giving. Many non-cash gifts can be completed online or with a quick call to your financial advisor or firm. They may also offer meaningful tax benefits.
From donor-advised funds and appreciated stock to crypto and qualified charitable distributions, here’s what you need to know to make an impact with the assets you already have. | | |
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| | “Using a donor-advised fund (DAF) has streamlined our giving. It simplifies our total financial gifts, consolidates multiple tax receipts into one, and allows us to give more readily with funds we have already designated for that purpose. We can utilize our DAF to donate appreciated stock to minimize our capital gains while maximizing our charitable giving. We are also able to name beneficiaries to the fund, ensuring our generosity continues to be designated to charity: water beyond our lifetime.”
– Jonathan and Callie Rich, donated to clean water via a DAF | |
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More ways to learn about non-cash giving | | |
Download our Smarter Giving Guide. Read stories from charity: water supporters who’ve used stock, crypto, retirement accounts, and donor-advised funds to bring clean water to communities — along with the tax benefits they experienced along the way. Get your copy today. | Schedule a call with Kees. Our team is here to support
you on your giving journey. We love having one-on-one conversations to discuss your giving goals and explore how you could turn your assets into clean water. Email Kees at kees@charitywater.org to schedule a call. | | |
| | 230 Franklin Rd., Ste. 11-II, Franklin, TN 37064 | | |
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