Hi my friend,
Protein is having a moment.
Like… Zoolander-level hot.
It's making people “really, really, ridiculously good-looking.”
And the timing? Kinda wild.
We dropped Doughp +PROTEIN™ on January 6th.
Then on January 7th, the U.S. government comes out like,
“Hey actually… protein should be front and center.”
The food pyramid? Basically flipped.
Protein, healthy fats, whole foods up top.
Grains quietly sliding down the ladder.
Grains quietly sliding down the ladder.
(We took a tiny creative liberty here 😏)
Suddenly everyone’s talking about protein and it isn't just for bodybuilders anymore.
It’s for people with busy days, tired brains, growing kids, aging bodies,
It’s for people with busy days, tired brains, growing kids, aging bodies,
aka… everyone.
Which is exactly why we made this our way:
Real, buttery chocolate chip cookie dough.
Still dessert. Still nostalgic. Still fun.
You just happen to get 10g of protein per serving.
Still dessert. Still nostalgic. Still fun.
You just happen to get 10g of protein per serving.
And WOW - you showed up HARD.
The first drop sold out in under two hours 🤯
The first drop sold out in under two hours 🤯
If you snagged a pre-order:
📦 They ship on the 20th, and we’re counting down with you.
If you missed it, don’t worry! We’ll be in touch soon about the next batch.
(Real production takes a minute, even when protein is having its *main-character* moment.)
(Real production takes a minute, even when protein is having its *main-character* moment.)
Have a Doughp day!
Kelsey
Founder & Chief Inspiration Officer
Founder & Chief Inspiration Officer
P.S. Whether you’re lifting weights, lifting kids, or just lifting yourself through a long week... you’re doing great. *hugs* 💛
P.P.S. Can't wait for the next release? Our classic Doughp flavors are always ready for spoon-licking → Shop All Flavors
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