The sale we hate to run. This Cyber Monday, for the first time EVER, we’re marking down all of our Built in the USA gear, apparel, and Ruck Plates. We built more gear and apparel in the USA this year than ever before, and we’re very proud of that and our commitment to American manufacturing.
Why? Maybe you all are more price sensitive this year, maybe we haven’t told the story well enough. Maybe both. Our commitment remains strong, we just have to reduce how much we have on hand, even on our original rucksack GR1. We’ve never done this before and I’m not sure when or if we’ll ever do it again. So if you’re interested, now would be the best time to strike.
Jason McCarthy 10th Special Forces Group, 2006-08 Co-Founder, GORUCK
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