Well, it’s official. After partnering with Omega and Blancpain, Swatch is officially teaming up with Audemars Piguet. Without a single official image of a watch—beware of all the convincing AI renderings out there—the collaboration has already transcended the watch world to capture the attention of anyone with roughly $300 to $500 worth of spending power. So, what do we actually know about this new world-conquering linkup?
The basics
In 2022, Swatch worked with Omega to create an affordable version of the latter’s
famed Speedmaster. The “
MoonSwatch,” a vibrant $260 take on one of the most iconic watches of all time, instantly became a cultural phenomenon. Swatch followed that up with a similarly budget-friendly spin on
Blancpain’s Fifty Fathoms, a legendary dive watch.
The MoonSwatch shocked the world upon its release, but the upcoming “Royal Pop,” in whatever form it takes, is a twist that would stun even M. Night Shyamalan. Unlike its previous conspirators, AP comes from outside the Swatch Group conglomerate that owns Omega, Blancpain, Breguet, Hamilton, and others.
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