| Sharpen your style this week. |
From a premium upgrade on the Daytona to one of the Crown’s most daring designs ever, here are all the latest additions to the Rolex canon. —Yang-Yi Goh, senior style editor |
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Every New Rolex Release for 2026, Ranked |
By Cam Wolf and Mike Christensen |
It’s the watch world’s biggest day of the year: the start of Watches and Wonders. By far the industry’s biggest trade show, nearly every major watchmaker convenes in Geneva to unveil their slate of releases for the year. And, of course, no brand’s new pieces are more hotly anticipated by collectors than Rolex’s.
The Crown was long considered one of the most conservative brands on the market, but it’s largely shed that reputation in recent years thanks to a handful of surprising timepieces. The slate of releases for 2026 shows off new techniques, a playful approach to gold, and some very daring design choices (see the new “Jubilee” dial below).
Here, based on nothing but our first looks and immediate reactions, my British GQ colleague Mike Christensen and I have cooked up a power ranking of all seven of Rolex’s latest offerings. —Cam Wolf
Click here to see all of Rolex’s new releases. |
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