Weekly Digest
️🤌 Malbon and UNDEFEATED Introduce a Second Collaboration
TLDR: Retailer-turned-lifestyle brand UNDEFEATED teamed up with disruptors of the golf landscape Malbon once again and have taken to rugged Bandon Dunes Golf Resort in the Pacific Northwest to highlight a range of more course appropriate outerwear, base layers and polos in addition to the typical lifestyle staples.
Why It Matters: The Malbon x UNDEFEATED Performance 1/4 Zip Pullover is perhaps the best example of that. It’s a nylon/spandex constructed top with an adjustable cord at the waistband, a clever perforated tally logo for back ventilation and underarm panels which are executed in camo, a theme throughout the collection. The graphics t-shirts, on the other hand, introduce a motto which is repeated on a number of garments: Play Dirty. The screenprinted graphic features a gentleman playing out from a bunker in a vintage poster style juxtaposed with “PLAY DIRTY” in bold block lettering.
Read the full article here.
🧊 Pluto of St Andrews Presents Its Winter 2024 Collection
TLDR: Equal parts golf outpost, skate shop and online store, Pluto of St Andrews stands out in the modern golf brand landscape for its combination of heritage and ingenuity. The brand cultivates its own image through a series of seasonal collections, the most of recent of which has now arrived.
Why It Matters: Winters in Scotland, although not as cold as other parts of the world, are famously wet and windy. In keeping with this, the lookbook for PoSA’s Winter 2024 collection styles cotton hoodies with GORE-TEX pants and saddle golf shoes and graphic t-shirts layered over long sleeves. There are multiple riffs on the PoSA logo including one constructed from Old English font which shows up on knit beanies and a spin on a royal family crest which is used on the back of t-shirts. In another instance Pluto the Great Dane even shows up as a fire breathing devil red with fury.
Read the full article here.
📸 Off-White's Golf Collection Launch in Photos
TLDR: Off-White celebrated the launch of its new golf apparel line, "ALL IN ONE," a week ago in Miami to coincide with Art Basel. Paris Hilinski, the collection's co-designer, commented on the significance of the timing, saying that she was meant to meet Virgil Abloh at Art Basel before he passed away in 2021.
Why It Matters: The range is geared for both men and women and leans on two opposing color stories. Black with red and gray accents and a more lighthearted combination of cream, sand and yellow. Prices are in line with what one would expect from Off-White with performance polos coming in just shy of $500 USD, a chic golf dress settling at $765 USD and the hero varsity jacket clocking in just north of $1500 USD.
Read the full article here.
⏮️ Looking Back at Whim Golf's Last Pop-Up
TLDR: As Whim Golf gets set to open its next experiential retail space in New York City, we take a look at the last "Free Golf" pop-up. We spoke with co-founder Colin Heaberg to discuss the concept of "Free Golf," the brand's roots in American craftsmanship and more.
Why It Matters: New York City can be tough on your bank account, but at Whim Golf's new pop-up the golf is free. Whim has opened six pop-ups already in its four year lifespan, and the latest one is located at 66 Avenue A in the East Village’s Alphabet City neighborhood. It's all part of the brand's philosophy of making golf more accessible to urban dwellers.
Read the full article here.
🤝 This Is the New Era of Luxury Fashion and Golf
TLDR: Golf is having a moment right now, as more celebrities take part in the game, and luxury fashion brands identify it as the next frontier. Roger Steele, a creative entrepreneur in the golf space, has no doubt those two things are connected. Read our dive into what all of this means for a rapidly evolving industry as we wonder whether the Louis Vuittons, Guccis and Pradas of the world will still be around in five years time.
Why It Matters: Khaled Mohammed Khaled, known professionally as DJ Khaled, has overcome a lot of adversity in his life. He was born in Louisiana to immigrant parents, and ascended to become one of the most recognizable names in entertainment. But no one could have predicted that at 47 years old, Khaled would be sitting front row at a Miami Heat playoff game, his face flashing up on the Jumbotron, and below it reading DJ Khaled: DJ/Producer/Golfer.
Read the full article here.
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