The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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2 May, 2024
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Blog
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While everyone jumps on major holidays like Christmas and Black Friday with weeks-long promotions—what about those lesser-known, fun holidays? Think: National Play Your Ukulele Day (today), National Donut Day (next month), and International Joke Day in July.
Curious, our very own Angie Weyman took a deep dive into the emails she received on Leap Day, Pi Day, and April Fools’ Day. Fun fact: out of the three, Leap Day topped the list as the most popular for promotions!
Learn how to take advantage of holidays like these and read on for her insights.
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True or false:
49% of marketers use more than one email service provider (ESP) or marketing automation platform (MAP) to send emails.
Scroll to the bottom for the answer.
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Speaking of holidays, instead of asking people to opt-out of holiday emails, try asking them to opt-in.
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As you tidy up your email calendar, keep this email campaign planning template by your side—available as a handy-dandy Google Sheet.
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Don't let your holiday promotions get buried in subscribers' inboxes. Make your emails easy to find and more searchable (yes, SEO for emails is very much a thing).
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Heading to Salesforce Connections?
 Don’t miss Angie’s session on maximizing email ROI. And make sure to stop by booth #318 for email swag and to see how Litmus works within Salesforce Marketing Cloud.
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Our reading corner
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Here’s a list of the holidays that see the highest consumer spending, plus tips and examples to help make a memorable subscriber experience.
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Keep these summer email newsletter ideas in your back pocket for inspiration when the season hits.
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B2B brands have adopted a wide range of email marketing trends at significantly lower rates than B2C brands. Meaning there’s plenty of room for B2B marketers to grow in these specific areas.
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The answer is a. true. 46% of respondents to our State of Email survey use just one ESP or MAP to send emails, while a combined 49% use more than one ESP.
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using Litmus
