Dark Mode isn’t going anywhere. Last year, we saw over 40% of email opens occur in a Dark Mode-enabled email client. You can take some small, easy steps today to start optimizing your emails for Dark Mode.
Jaina Mistry Director, Brand and Content Marketing, Litmus
Dark Mode first entered the chat back in 2018, when it was first introduced as part of macOS Mojave, and then in 2019 we saw it for the first time on mobile devices as part of iOS 13.
Six years later, email marketers are still struggling to optimize emails for Dark Mode. It’s tough. Every platform and email client has a different way of handling Dark Mode. And in some email clients, you have very limited control over what you can do.
Hop on over to our Dark Mode hub and learn everything we know about Dark Mode with practical tips, code snippets, and actionable advice to help make your emails shine in the dark.
On average, a person receives 120 emails per day. Which means, important emails can easily get buried. So, make it easy for your subscribers to find your emails in their inbox with SEO for emails.
Big fines await brands who, even accidentally, send commercial emails as transactional emails. Know how to differentiate between them to protect your brand—and to be a better sender.
QA testing is a critical—if time-consuming—part of the email workflow. But why is it so critical? And how can you make it… better? Catch up with this month’s Litmus Talks webinar and see email testing in a whole new light.
A little bit of intrigue can be just enough to get a click out of someone. But you have to make the post-click reveal worth the first click, when you’re using Scratch-Offs.
Did you know? Email segmentation is one of the top tactics email marketers use to boost performance.
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