The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. Νβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒΝβ βΒ
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The best email content and newsβhandpicked and
delivered to your inbox every week.
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31 October, 2024
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Blog
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Sometimes, donβt you wish you could raise an email from the dead after hitting send?
Even after proofreading it 13 times, you discover...
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The main call-to-action button leads to a ghostly dead link
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The first line of the email reads, βHello, %%first_name%%ββtalk about a trick, not a treat!
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Itβs a total fright in Dark Mode
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Donβt be spookedβyou're not alone when email horrors strike. Mistakes are bound to creep in. But when they do, you can resurrect your campaign! Hereβs how.
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Quick question:
What keeps lifecycle email marketers up at
night?
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The wolf howling at the moon 
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The need to boost retention 
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A curious knock at the door 
Scroll to the bottom for the answer.
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ββSending the same ghoulishly generic email to everyone? Thatβs sure to haunt your results. Instead, whip up some magic with email segmentation!
 
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It may be the last day of Litmus Live
 , but itβs not too late to creep in and register! You can still catch up on hours of marketing genius delivered by the experts!
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Avoid email nightmares before hitting send with the ultimate checklist, featuring 29 spooktacular tips to keep your emails
scare-free! 
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So go aheadβtreat yourself to an eerily delightful education thatβll help you add some personalization magic to your email program.
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From our magic book to yours 
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The answer is b. 34% of marketers need to boost customer retention, but most companies donβt consider it an important KPI. Get more insights in The State of Email in Lifecycle Marketing Report.
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using Litmus
