The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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The best email content and news—handpicked and
delivered to your inbox every week.
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7 November, 2024
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Blog
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You know what’s on our minds? Dark Mode. And no, it’s not just because the days are getting shorter: our research found that 35% of emails opened on an Apple email client are viewed in Dark Mode.
You’re likely familiar with the fact that coding for Dark Mode is… tricky. That’s why, we picked the mind of Carin Slater (who built this very email  ) to answer some of your most frequently asked questions about Dark Mode.
Go dark and dive in!
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Quick question:
What should you use?
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Single opt-in
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Double opt-in
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It depends on your goal
Scroll to the bottom for the answer.
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Our Roman Empire? Litmus Live.
 6k+ attendees and 36 speakers made it one of our best conferences yet. Check out the highlights.
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New sender rules have got nothing on you, thanks to 24/7, automated Sender Authentication Monitoring in Email Guardian. See what else is new in Litmus.
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The modern email marketing
funnel hourglass. Discover how to keep subscribers engaged at each stage of the journey, from prospects down to customers for life.
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We’re officially in the busiest month for subscriber engagement. Prime and prep your holiday campaigns with dynamic content strategies to stand out in the inbox.
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Speaking of the holidays, if opt-out emails are a part of your “strategy,” consider these points before investing your efforts.
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Cozy up to these links
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The answer is (you guessed it) c. It depends—both single and double opt-in have their pros and cons. Choose your fighter and fine-tune your answer after you’ve read this.
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Grab the open with tips on crafting 
using Litmus
