The latest email resources from the Litmus blog and a few of our favorite things from around the web last
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07 August, 2025
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Blog
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Email and eCommerce are old friends that work very well together. 
Today’s shoppers expect relevant, eye-catching messages at just the right time—and there’s no better channel to deliver them than email.
We created a guide of the full email lifecycle, from discovery through re-engagement, for eCommerce brands. It’s packed with retail benchmarks, personalization ideas, and QA best practices to help you send better emails, faster.
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Quiz question:
What percent of companies send daily marketing emails?
Scroll to the bottom for the answer.
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CRM data is the basis of all successful businesses, but managing it is another story… We go beyond the numbers to help you stay ahead of the competition.
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Time to boost those email skills! Litmus Academy helps marketers add to their email toolkits and become even more knowledgeable—for free.
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AI in email marketing is more than just writing, or re-writing. It can be used in the entire workflow, from strategy through analysis.
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Just say NO to misleading subject lines. Learn about the dangers “marketing puffery” poses to your reputation, deliverability, and legal compliance.
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Slide those reading glasses on 
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Stop mimicking winning email campaigns. Kath Pay explains why you should never copy others and what you should do instead.
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You can track email traffic in GA4, and Designmodo explains everything you need to get started.
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SEO email marketing is a powerful tool to add to your belt. Learn how it’s changing and how you can use it to drive serious results.
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Sorry, it’s going to have to wait
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The answer is a. 15% of companies send daily marketing emails to their subscribers. Find other interesting stats in the State of Email Report 2025.
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using Litmus
