The latest email resources from the Litmus blog and a few of our favorite things from around the web last
week.͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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31 July, 2025
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Blog
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Email is one of the most powerful channels agencies can improve for their clients. In fact, it's often the reason why companies seek out agency support in the first place.
Fun fact: the top email type for agencies, according to the 2025 State of Email Report, is newsletters. (👋🏼)
In this post, we cover agency-specific considerations for:
- Email workflows
- Best practices
- Top tools
And more! Read on to learn how agencies can deliver the best possible email packages for clients.
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True or false?
You somehow missed all the Litmus Live announcements.
Scroll to the bottom for the answer.
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A few resources we love
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- Manage Subscriptions from Gmail is here. Is your strategy ready for easier unsubscribes?
- 14 email experts share how they’re navigating email in 2025 including strategies, inbox fatigue, and AI.
- Newsletters = the most underrated B2B channel. Turn your newsletter into a lead nurture engine that builds trust using this great advice.
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Be a meeting hero
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The answer is false. We haven’t made an announcement… Yet! Consider this your teaser of a teaser. And if you simply cannot wait (we get it), re-watch last year's sessions.
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