The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
|
The best email content and news—handpicked and delivered to your inbox every week.
|
|
|
|
14 March, 2024
|
|
|
Report
|
|
|
|
I’m not a trendy person. I’m a jeans a t-shirt kinda person. I watch the latest streaming show months after it premiers.
But I care about email trends. More out of a sense of curiosity. However, reading list after list of top email trends, I always have one question: do these trends even move the needle?
So we joined forces with Chad S. White from Oracle and ran a survey! Then we crunched the data. Finally, uncovered what email marketing trends over 480 email marketers are tapping into, and the ones that are actually effective.
Here they are. Neatly summarised in The State of Email Trends Report. Get it!
|
|
Jaina Mistry Director, Brand & Content Marketing, Litmus
|
|
|
|
Pop quiz: Which is the most popular generative AI use case in email?
-
Video
-
Written content
-
Image generation
Scroll to the bottom for the answer.
|
|
|
|
|
| |
| |
Who wants some email links?
|
-
Is the email open rate dead? Maybe. Maybe not. It might still offer some useful insights.
-
In light of new sender requirements from Gmail and Yahoo, email marketers need to have list hygiene as a top priority for the year!
-
Every brand needs a newsletter. Especially if you’re a B2B email marketer. Before you embark on your first newsletter, take a gander at these 15 tips.
|
| |
| |
|
|
|
| |
| |
Jaina here, your host of this week’s issue
|
|
Hiya! I’m Jaina, and I lead the brand and content team here at Litmus. I’m curious—what’s the heaviest email-thing on your mind this year? Reply and let me know!
|
|
The answer is b. written content! Using generative AI for copy is the most popular use case among marketers who use GenAI, according to The State of Email Trends.
|
|
|
|
| |
|
|