Email has sustained its place in marketing strategies for years, yet it is far from static. Discover how nearly 1,000 marketers are prioritizing and preparing their email programs for developments on the horizon.
Kimberly Huang Content Marketing Manager at Litmus
According to our latest research, a surprising 72% of marketers don’t know their email ROI, despite the fact that your ESP is one of the heftiest expenses in your tech stack!
Meanwhile, we weren’t surprised to see that “personalizing the subject line” is the most popular way to personalize an email. Yet, standing out in a crowded inbox demands much more…
Your tech stack is something you engage with day in and day out. Discover what email marketers say about theirs, including the most popular ESPs, favorite design programs, and tools they’re using to project manage their email programs.
There are 2 ways you can approach email personalization: 1) using CRM data or 2) using dynamic content personalized at the time of open. See how our email dev and email marketing manager use it to boost engagement for our emails.
Personalization should look different depending on where a subscriber is in their journey. Whether they’re a new subscriber, a first-time buyer, or a loyal repeat customer, discover how to effectively implement personalized emails at every step of the customer journey.
Emails are typically read, but have you considered how they sound? Screen readers are vital, especially for the 2.2 billion people experiencing visual impairments globally. Give this email a listen:
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