The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
| The best email content and news—handpicked and delivered to your inbox every week. |
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| 06 June, 2024 |
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| Guide |
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| At Litmus, we want our subscribers to take things personally. Hear us out: if “Hello, %%first_name%%” is the norm, then you’ve got to think outside the box to make a lasting impression with your subscribers.
In a time when consumers question if content is AI or real, adding a human touch will be key to building brand trust. That's why we advocate going beyond the MERGETAG with elements like live polls, interest signals, and scratch-offs.
Keep this handbook in your back pocket and dive in whenever you need inspiration, examples, and learn how to get started. |
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| True of false: 72% of marketers aren’t sure what their email ROI is.
Scroll to the bottom for the answer. |
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- Keep tabs on top email clients like Apple, Gmail, and Outlook by adding this to your bookmarks.
- Email marketers' favorite design tool? It’s Adobe Photoshop! Figma is closely behind, rising from 4th to 2nd place in popularity since we last checked.
- It ain’t all fun and games, but you can gamify your emails with scratch-offs so subscribers can reveal discounts and promo codes.
- Social and email: enemies or besties? We think the latter. Finding that sweet spot of cross-channel integration is what marketers should aim for.
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On team Litmus’ mind |
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| The answer is a. true. Our research found that a surprising 72% of marketers don’t know their email ROI, despite their ESP being a hefty expense in their tech stack. |
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