The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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The best email content and news—handpicked and delivered to your inbox every week.
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11 April, 2024
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Blog
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Fun fact: it’s National Pet Day! And in case you were wondering, our subscribers officially fall under Team Dog. How do we know this? 
Well, the proof is in the pudding. In this case, the pudding was you (yes we’re talking about you, email friend! ). The clicks don’t lie: we polled subscribers of this very newsletter and turns out dogs are the preferred house pet. Sorry cat lovers!
Looking for new ways to gather audience insights? Lean into social proof and master the art of showing, not telling. We’ve got you covered with 13 examples.
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True or false: The least common generative AI use case for email marketers is image production.
Scroll to the bottom for the answer.
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We love a live poll moment. Not only are there endless possibilities (think: voting booths and sentiment trackers) but they get subscribers clicking.
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Here at Litmus, we want our subscribers to take things personally. Because email personalization works—take it from the 80% who said so.
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But first, it all starts with getting your data in order. After all, you can’t personalize your emails without it!
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Exciting things are bubblin’ in the Litmus labs
Subscribe to Product Updates to stay in the loop when we announce new features next week.
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From our tabs, to yours
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The answer is true! Email marketers are also using GenAI for video, CSS-based interactivity, and copy. Out of the three, what’s the most popular use case?
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