The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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The best email content and news—handpicked and delivered to your inbox every week.
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25 April, 2024
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Blog
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Fact: Adobe Dreamweaver is in the top 3 most-used code editors, by marketers who completed the 2024 State of Email survey earlier this year.
It’s a decades old application (first created back in 1997!!) that was never intended for email developers, and yet here we are.
Find out what other tools and technology marketers are using in the State of Email Marketers’ Tech Stack, including most-used ESPs, graphic design programs, and tools to help measure email performance.
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True or false: Just over a quarter of marketers use 2 ESPs.
Scroll to the bottom for the answer.
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Creating the perfect email means taking into account subject lines, calls-to-action, and personalization. But email file size can also play a big part in the success of your emails.
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Consumer inboxes have never been more full. Make it easy for your customers to find your emails in their inbox with these tips.
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But hey, sometimes it’s hard to even make it to the inbox. We gotchu! All the spam and email deliverability tips you need—under one roof.
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We’ll leave you with 9 expert tips to improve email performance, because once you’ve made it to the inbox, you need to keep yourself there.
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From our tabs, to yours
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The answer is a. True! 26% of marketers told us they use 2 ESPs to run their email program. A common reason for this would be to separate marketing or promotional email sends from transactional.
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