Welcome to Season 4 of 3X3!
"Uh... this seems like the exact same format as last month, and indeed many months before that?" I hear you say.
Correct! The idea of "seasons" is a forcing function to make us reflect, every 10 episodes (aka months): "is this still fun? To write, and to read?"
So far, the answer is yes, mos def π₯°. But feedback is always welcome β so, anything you want to see, or change? Hit reply and let us know.
One thing that's staying exactly the same this season β the 30sec survey down below (not to mention the very exciting and randomly-drawn $50 credit!).
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Our recommendation this month: Sardinia, Italy
Ever wished you were born a century earlier, so you could experience Italy without the busloads of tourists? Sardinia might be the place for you. If you steer clear of the beach resorts, you'll be immersed in a wilder version of the mainland β sampling Nuragic ruins, mountainous countryside, and (of course) excellent food and wine.
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The best "marketing" is always just... doing cool stuff and telling people about it. Our latest discovery in this vein: Delta makes limited edition trading cards you can request and collect from their pilots. Any Minaal people collect these?
Some slight disbelief that we're complimenting an airline (an US carrier, no less!) for doing something genuinely cool without direct profit motive, but it's undeniable.
Similarly to the previously-shared Distance running store in Kenya, this is the sort of thing that feels less like marketing, and more like the idea of a single passionate person who manages to push it through before Death By Committee. |
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Aviation has a very clear approach to accidents: the "blameless postmortem". It prioritises preventing future accidents, and treats blame as an unproductive method for reaching that goal.
"If 35 people can die because a single [air traffic] controller made a single mistake, thatβs not a system in which we can place our trust."
Needless to say, Boeing's recent issues will put the "blameless" part of the postmortem under its biggest stress test so far... |
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Our (overly defensive?) disclaimer: Japan is definitely not some perfectly functioning paradise. That said... some things do function so well, it brings visceral pleasure.
One example: luggage forwarding. Craig Mod goes into detail about the ability to send your luggage ahead of you (or behind you!). There's also a snowsport version, where you can arrive at a resort carrying literally nothing, and have everything else waiting for you...
...for $20.
It's not beyond the infrastructure capability of most countries to do this. What's usually missing is, as Patrick McKenzie says, "the will to have nice things", where "nice things" means "good ideas about logistics, that actually work". |
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Like we said up top: the survey is here to stay. 30 seconds is all it takes, with a randomly drawn $50 store credit here. |
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As always: let us know what you liked, what you'd like to see more of, your favourite example of Japanese logistical efficiency, that sorta thing.
J, D, & the Minaal team
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Made with β€οΈ all over the π by the Minaal crew.
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