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Emollient, soother, and skin protectant ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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Trends have infiltrated every corner of our lives. Lately it’s been Carolyn Bessette-Kennedy “aesthetic” this, barrel jean that, protein (in freaking everything) the other—and suddenly, oatmeal. Not the breakfast kind, but the colloidal kind.
So, what exactly is the “colloidal” part of colloidal oatmeal? It comes down to how it’s made. The oats are ground down to an ultra-fine particle size—according to U.S. Pharmacopeia (USP) standards—which allows them to disperse in water and deposit more evenly onto skin.
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Colloidal oatmeal has been serving as a skin remedy since about 2000 BC—and shows no signs of retiring—so we should all show some respect. Many of us probably remember stewing in colloidal oatmeal baths as kids as a go-to solution for skin flare-ups.
When formulated in skincare products, colloidal oatmeal functions as an emollient—meaning it softens and conditions skin. But that’s just the beginning. It also supports skin barrier repair, helps calm visible irritation, and is recognized by the FDA as a skin protectant.
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avenanthramides
potent antioxidants with anti-inflammatory properties
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beta-glucan
known for impressive moisture retention and barrier support
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phenols
antioxidant and soothing compounds
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fats & oils
emollients that help prevent water loss and dryness
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saponins
gentle, naturally occurring cleansing agents
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vitamins & minerals
including vitamin E and zinc, essential for skin health
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We’re big fans—huge. So much so, it’s formulated at 1% in two of our bestsellers: Carea Cream, Daily Softening Lotion
for body and Theraplush, Overnight Repair Treatment
for hands. Both of these products focus on nourishment, repair, and support.
As a hero ingredient, colloidal oatmeal has an important role in these products. It soothes sensitive skin, calms discomfort, and reinforces the moisture barrier for lasting hydration. It works efficiently alongside other actives to target dryness, redness, and visible inflammation.
And it’s not a one-trick pony either. Colloidal oatmeal regularly appears in OTC products designed to help with rashes, bug bites, itchiness, burns, eczema, and more. While many people only reach for it when things go sideways, incorporating it into your daily routine can help keep skin balanced, comfortable, and less reactive in the first place.
For us, colloidal oatmeal is a tried-and-true, timeless hero, not just a buzzy moment. We’ll keep formulating accordingly.
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Carea Cream
Daily Softening Lotion
for body
$40
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Theraplush
Overnight Repair Treatment
for hands
$62
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Free shipping on orders over $65
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