Hi ,
I’m happy to announce that Xtra Milk, everyone’s favorite skin-scent, is coming to Soft Services. We partnered with DedCool to unite their cult-classic unisex musk with a certain, very special member of our lineup.
Airy, memorably personal, and just a little sensual, Xtra Milk brings out the clean, fresh notes in your natural scent for a quietly addictive experience that I’ve been obsessed with since first sniff. Full story below.
One night in 2022, I was getting ready at a friend’s place in Ridgewood for a girl’s night out. My best friend was there—she’s one of those who knows all the cool things before they’re cool. As we’re leaving, she picks up a nondescript bottle and gives it a spritz. I was obsessed. Instantly, instinctively drawn to it. Xtra Milk is a blend of white musk, subtle and soft, with bergamot for a clean lift, and an undertow of amber that pulls you in like a magnet. Wearing it makes me feel effortlessly put-together anytime, anywhere.
About a year or so into my Xtra Milk journey, out of the blue, DedCool’s founder Carina left a comment on my story saying she was **********’s biggest fan, loyal since day 1. We met a couple weeks later at a Sephora conference. She smelled really good, of course. I spilled all my Xtra Milk scent memories and Carina raved about the results she had seen from **********.
The DedCool collaboration will be fully revealed soon. If you’d like a ping when it launches, text XTRA to +1 (844) 959-0666 and you’ll be the first to know.
Rebecca
Founder + CEO
Founder + CEO
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