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As described by Soft Services customers. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
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The “Hold” fragrance is nostalgic and intimate, like the comfort of a loved one. Subtle, warming spices blend with softly powdered violet and orchid. A skin-like, woodsy musk gently lingers as you say good night.
Since you don’t have the ability to smell it before purchasing, we recruited some noses to help.
Theraplush “Hold” was sent to a group of Theraplush devotees* ahead of the launch and here is how they’ve described the scent.
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“It is gentle, inviting, soft, and gives the immediate sensation of feeling at peace. It is easy and airy and reminds me of what I think pastel colors smell like. The scent makes me feel nostalgic.
I am taken to somewhere in my memory to a place without worry and pure comfort. It feels bittersweet to me, and like a moment I had forgotten but am happy to remember.”
as told by Grace H.
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“Smells like hugging my mom before going to bed as a kid.
Or putting on flannel pajamas on a cold night. 90s in the best way.”
as told by Maria S
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“Warm, comforting, almost like being enveloped in cashmere. On the nights I don’t have time to pamper myself, it makes me feel like I’m doing something really nice for myself—it has a Pavlovian effect of telling my brain ‘it’s time to go to bed.’”
as told by Veronica S.
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“A very warm, gently spiced scent that evokes coziness and comfort without leaning classic holiday. I don’t think I’ve smelled anything like it before!”
as told by Katie S.
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“The scent smells like my wet skin, but also my lover’s. It’s a decidedly well-rounded, wholly human scent.
Asexual yet sexy. A drip of water releasing from an earlobe or a lock of hair. And then the sweet, soft envelopment of a blanket—a plush towel?—around shoulders and collarbones, hips and ribs.”
as told by Montana A.S.
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“Put-together, confident, and relaxed. Like those very beautiful middle-aged women in movies and TV who are always wearing matching silk jammies and rubbing on hand cream before bed (Nicole Kidman in every role ever).”
as told by Catherine C.
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“It’s strong enough that when my hands are close to my face I can enjoy the scent, but
under the covers it’s just a whisper.”
as told by Jane L.
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“I am so sensitive to fragrances (to the point where I won’t be able to sleep if I’ve washed my hair with heavily-fragranced shampoo) and found this perfectly done: just the right amount of fragrance when you apply it to enjoy it,
and the scent fades to something ambient after 15-20 minutes–just enough time to finish a chapter in my book before turning out the lights.”
as told by Emilie T.
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“The level of fragrance is perfect; enough for me to enjoy and smell as I’m falling asleep but
not so strong that it would disturb my husband’s sensitive nose.”
as told by Samantha D.
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*The customers featured in this email received a free
pre-launch sample in exchange for their honest opinion.
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| PLEASE NOTE: |
| Since “Hold” Case & Pod Set sold out shortly after launch, we are currently taking preorders which will ship in 2 weeks. “Hold” Refill Pods are available for existing Theraplush customers. |
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TUCK IN WITH
THERAPLUSH “HOLD”
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Free shipping on orders over $65
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