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Hi,
This weekend is The Feed's 12th birthday.
I never imagined when I started this thing that over one million athletes would trust us to fuel their training. So first things first, thank you. Whether you've been with me since the early single-serving days or you just placed your first order last week, you're the reason any of this exists.
To celebrate, I'm doing the most unique sale we've ever run.
Here's the deal:
I want to make your experience at The Feed actually personalized to you. Better product recommendations. Better insights for your specific training. Better emails that matter to what you're actually doing.
To do that, I need to know a bit more about you. So I'm trading you a 25% off code (unique to you) for a little help.
Two ways to unlock it:
Option 1: Connect your Strava. Takes 10 seconds, then answer two quick questions.
Option 2: Complete your Feed Athlete Profile (90 seconds or less)
Either one generates your code instantly.
If you want to go deeper, there are another 10 quick questions I'd love you to answer. That's where I can really dial in product suggestions, new product alerts, and make The Feed feel like your personal nutrition coach. But I didn't want to make you wait for your discount, so those are optional.
Start here to get your code
Now since it's Sunday, let me actually share what I'm seeing this year. Skip reflecting on 12 years - let me tell you what matters right now for your training.
Fueling Your Workouts
Performance nutrition has always been our DNA.
I started The Feed because when I was running a Tour de France team, it hit me that having one brand sponsor fuel 30 riders all year was actually a performance disadvantage. No single brand is perfect for every athlete. That's insane to even think.
Everyone has different needs. Different flavors they love. Different textures they can't stand. Different stomachs.
That's why we started with single servings - so you could try things, mix things, build your own perfect rotation.
On the performance side, a lot has changed. But the biggest trend of the past year is still holding: high-carb fueling.
Carbs are what make you move. You store a limited amount. Fuel close to the rate you're burning and you'll go faster, longer, and recover way better.
My current recommendation: High-carb drink mix + gels.
Going all gels works if you can handle it, but most athletes fatigue on the flavor and miss their hourly carb goal. High-carb drink mix is like getting micro-hits of carbs more frequently - way more optimal than forcing down a gel every 30 minutes while you're running.
Performance Wellness
Why are we training?
For most Feed athletes, it isn't to win a race. It's to keep improving and to feel better in everyday life.
I've watched how performance and wellness reinforce each other for years. They aren't separate, they feed each other. That's why our North Star at The Feed is Performance Wellness.
Every serious longevity researcher says the same thing: fitness first. Be active. Lift heavy things. Do interval work. That's how you actually improve long-term health.
Our job is to help you get more from every one of those sessions.
But outside the workouts, I've watched more and more of our top athletes lean into products that blur the line between performance and longevity. Creatine for cognitive benefits, not just power. Nitric oxide boosters that lower blood pressure AND help you run longer. Same molecule, two wins.
At their core, all of these are about optimizing how you feel and function day to day.
The biggest shift I've seen in the past 12 months? Less "multi-vitamin" shotgun approaches that leave you wondering "is this even working?" More purpose-built products you can actually feel working.
A few things I'm genuinely excited about right now:
Dream Shot for sleep. This one's a game changer. The full drink shot is my favorite, but Dream Caps give you the key sleep peptide if you don't want the shot format.
SwissRX Synthesis for building strength, improving body composition, and boosting recovery. It's an oral peptide and has the highest repurchase rate of anything we sell. That tells you everything.
NAD+ boosters like Quicksilver NAD+ Gold. These are the kind you don't feel while taking them, you just feel better. Then you stop and realize your energy tanks. That's when you know.
H2TAB Hydrogen Water. More woo-woo, more "is this working?" but I keep taking it day after day, and that tells me something.
What 2026 Brings You
I'm genuinely excited about what's coming.
This is the year I want to help every one of you dial in an optimal strategy for both your workouts and your wellness. To be your most trusted resource and partner - giving you real, 1:1-feeling advice to get you to the point where you have a routine that works and you can feel it every day.
That's why this profile matters. The more I know about you, the better I can make The Feed actually work for YOU.
Get your 25% off code here
Thanks for 12 years. Let's make year 13 your best training year yet.
- Matt
Founder
The Feed.
P.S. Last week we launched the Feed Score, and it's about to combine with your Feed Profile to help you navigate the 5,000+ products we now sell. So fill out that profile - it's going to unlock a lot for you in the coming weeks.
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